The design concept is a recent idea. Fue en 1920 cuando J. It was in 1920 when J. Sinel used the word first. But it was not until 1940 when Raymond Loewy draw the Lucky Strike pack, which scholars consider the history of design as the time of the birth of industrial design.
The ICSID (International Council of Societies of Industrial Design, http://www.icsid.org) defines industrial design as a creative activity which consists in identifying the formal properties of the objects produced industrially
The proposed design is always an aesthetic, sensory and functional.
Our process is governed by the differentiation between commercial design effective immediately and innovative design. Once identified this strategic approach began a design process that will be feedback at all levels within the union-client study.
